CASE STUDY

Focused Health Care

Focused Health Care is an Australian leader of in-home care services in Brisbane and Townsville.

They are owned and operated by Registered Nurses, giving them an in-depth understanding of their clients’ medical and emotional needs.

Focused Health Care’s offerings are built around providing their clients with high-quality clinical care, flexible services, and a personalised touch.

Focused Health Care engaged Splice Marketing in November 2019 to help them achieve the following marketing goals: 

  • Create a strong, recognisable brand
  • Increase awareness of services
  • Make it easy for clients to find them online through Google search
  • Improve brand presence online
  • Making a clear distinction between the NDIS and Aged Care services in their content

The Results

0
new clients per week
0
% increase in new website users
0
% increase in Facebook page followers
0
% increase in paid search traffic
0
% increase in organic search traffic
0
% increase in website conversions
RESULTS DRIVEN MARKETING

Start-up activities

Our strategy for Focused Health Care included the following start up activities to set them up with a great foundation for their ongoing marketing:

  • A digital audit of the existing website, SEO and social media channels to identify areas for improvement.
  • Redesign and rebuild the Focused Health Care’s website.
  • New copy and messaging for the website and marketing materials.
  • An Ebook to promote aged care and disability services.
  • An email template and two automated nurture sequences for aged care and disability services.
  • Ad campaigns in Facebook and Google.
  • Technical set-up including conversion tracking and the Splice Live reporting dashboard.
Focused healthcare
RESULTS DRIVEN MARKETING

Inbound marketing

Splice Marketing’s ongoing strategy for Focused Health Care included:

  • Social media posts to promote Focused Health Care’s services, engage followers and reiterate brand value. Posts were boosted to reach a larger audience.
  • Regular Blog articles to attract visitors through organic searches and position Focused Health Care as a trusted advisor of useful information regarding in-home care services.
  • Ongoing digital advertising optimisation of Facebook and Google ad campaigns to increase awareness and lead generation.
  • SEO services to help Focused Health Care rank for all relevant search terms.
  • Graphic design of commercial car wraps.
  • Comprehensive reporting for measurable results.
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