CASE STUDY

CRAICCHS

Cherbourg Regional Aboriginal & Islander Community Controlled Health Service (CRAICCHS) provides a bulk billing GP clinic, and service centre of holistic health, wellbeing and community support to the Cherbourg and South Burnett Communities.

CRAICCHS goal was to establish a strong Facebook presence and loyal following in order to connect with and provide better accessibility to the people in the Cherbourg and South Burnett Communities. 

At the time of engaging Splice Marketing, CRAICCHS didn’t have a Facebook page. They required support setting up their main Facebook page, location pages, creating an instantly recognisable brand and publishing regular content to the platform. 

The Results

Through targeted social media marketing efforts and a new website direction & development, CRAICCHS grew their following and increased exposure to their services.
0
% increase in total organic search
0
% increase in Facebook following
0
% increase in total monthly reach
0
% increase in total paid search
0
% increase in website users
0
% increase in website sessions
0
% decrease in website bounce rates
0
% increase in session duration
RESULTS DRIVEN MARKETING

Social Media

Splice implemented marketing which which was educational, and created with the intention of driving engagement and building CRAICCHS reputation, including:

  • Set up and optimisation of Facebook channel.
  • 6-month content plan containing a variety of visual content.
  • Monthly social content creation, including 5x Facebook posts, infographic, blog article and templated video.
  • Facebook campaigns encouraging local community members to follow the CRAICCHS Facebook page.
  • Advertising management, leveraging to reach, educate and engage the community on health-related topics.
  • Tracking digital activities through the Splice Live dashboard and a marketing report meeting via Zoom at the end of each month.
CRAICCHS facebook
CRAICCHS-facebook-mobile
RESULTS DRIVEN MARKETING

Website Development

Splice held a website workshop with CRAICCHS to identify key messaging, website goals, website artwork (colours and themes), user journey mapping, required pages and layout.

Facebook-f Instagram Twitter Linkedin-in Youtube

[email protected]

1300 918 842

© Splice Marketing 2023