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Brisbane patients are spoiled for choice when it comes to choosing a physiotherapist. The Queensland capital has one physiotherapy practice per 9,000 people, making it a far more competitive landscape than Sydney (1:24,000) or Melbourne (1:21,000).
Leo and Justin, the dynamic duo behind The Brisbane Spine Clinic, were well aware of this when they opened their physiotherapy practice in 2017. They had worked hard to build up their reputation and fill their appointment books but they didn’t want to stop there.
Leo and Justin now had enough patients to fill their books and support themselves, but they had dreams of growing their clinic substantially. They wanted to hire new physios and expand to multiple locations. They also wanted to introduce a dual homecare model, both telehealth and mobile clinics.
But neither Leo or Justin knew how to achieve such an audacious goal. More locations and physios meant driving up patient bookings in one of the most competitive areas in Australia. It also meant learning completely new fields – multi-site operations, HR and business strategy.
None of this was in Leo or Justin’s wheelhouse. They were highly skilled healthcare professionals who kept up with the latest research and were committed to excellence in patient care. They knew their own field well. But they weren’t experts in marketing and business expansion – so they decided to engage Splice Marketing.
We listened to them carefully. We could see they offered a fantastic service and were keen to help them reach the right patients.
Splice Marketing developed a tailored package or marketing and business strategy/operations advice for The Brisbane Spine Clinic to help them achieve practice growth.
Our strategic marketing plan aimed to increase bookings through:
On the business side, we offered service to help the practice expand to multiple locations and extend their staff team while staying profitable. That included business strategy development and support with hiring staff.
In 3 year of working with Splice Marketing, The Brisbane Spine Clinic has:
They were also winning online:
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